Reset Fashion: An Entrepreneurial journey in the murky waters of sustainability in fashion

At the crossroads of creativity, industry, and global consumption, fashion poses today one of the most complex sustainability challenges of our time.For more than a decade, the industry has promised transformation. Yet emissions continue to rise, progress remains fragmented, and many sustainability initiatives quietly stall before reaching scale.What’s wrong ?In Reset Fashion, Romain Liot takes us inside the machinery of fashion to examine why so many well-intentioned sustainability efforts struggle once they meet economic and operational reality.Drawing on his entrepreneurial experience, from building one of the most successful fashion brands of the past decade, the author offers a rare insider perspective on the real mechanics of change inside fashion companies: its cost structures, its organizational inertia or its supply-chain complexity. Read more